Alicja Grocz is a commercial photographer specializing in people based advertising.
Her approach to image making is defined by technical precision, raw aesthetic, embracing emotions and feelings. Traces of Scandinavian minimalism are visible throughout her work where she captures a beautified reality. The essence of her subjects is effortlessly revealed creating authentic and honest imagery.
With an extremely keen eye for detail and genuine enthusiasm to get the most out of each and every shoot, Alicja is passionate about her profession and approaches every project with care and attention. She enjoys the fast pace of the industry, working under pressure and knows exactly when she gets the right shot.
Born in Poland and raised in Sweden, Alicja finally found home in Auckland, New Zealand where she now lives with her partner, Matt, and dedicates her time to personal creative work and commercial projects.
Images © Copyright Alicja Grocz Photography 2016